根據Netflix的最新公告，香港地區的訂閱方案將於2024年進行以下價格調整:

• 基本方案：從HK$63增至HK$73
• 標準方案：從HK$78增至HK$88
• 高級方案：從HK$93增至HK$108

此次加價幅度約為15-20%不等，對於習慣使用基本或標準方案的用戶影響較大。Netflix表示，此次調整是基於全球經營策略的調整以及內容成本的增加而做出的決定。

Netflix在全球範圍內的價格調整策略並不統一。在某些市場，Netflix選擇推出免費或低價的訂閱方案以拓展用戶群。而在香港市場，Netflix則更多地考慮了本地的經濟環境和用戶接受能力，採取了相對溫和的加價幅度。

"寄生帳號"現象在Netflix用戶中十分普遍。為了遏制此類行為，Netflix近期宣布將對共享帳號採取更嚴格的限制措施。用戶如果被判定為"非同住"用戶，每月將被額外收取100港元的費用。 不過，Netflix也提供了合法的方案共享策略。用戶可以選擇在標準或高級方案中新增"額外成員"，在控制成本的同時，也能與親友合法共享觀影。

根據自身的觀影需求和預算，用戶可以選擇以下Netflix訂閱方案:

• 基本方案(HK$73/月)：提供標準畫質(480p)，適合單人使用。
• 標準方案(HK$88/月)：提供高畫質(1080p)，可供2人同時使用。
• 高級方案(HK$108/月)：提供4K超高畫質，可供4人同時使用。

對於喜歡高畫質觀影體驗的用戶而言，高級方案可能是更好的選擇。而對於預算較緊張的用戶，基本方案或標準方案搭配合法的方案共享策略也是不錯的選擇。

根據彭博社的報道，Netflix正在考慮在亞洲和歐洲市場推出免費的廣告支持型訂閱方案。這可能會為香港用戶帶來新的選擇。用戶可以通過觀看廣告的方式獲得免費的Netflix觀影權，在一定程度上彌補加價帶來的影響。

According to Netflix's latest announcement, the subscription plans in the Hong Kong region will undergo the following price adjustments in 2024:

• Basic Plan: Increased from HK$63 to HK$73
• Standard Plan: Increased from HK$78 to HK$88
• Premium Plan: Increased from HK$93 to HK$108

The price increase range is approximately 15-20%, which will have a greater impact on users who are accustomed to using the basic or standard plans. Netflix stated that this adjustment is based on global operational strategy changes and increased content costs.

Netflix's price adjustment strategies are not uniform globally. In some markets, Netflix chooses to launch free or low-cost subscription plans to expand its user base. In the Hong Kong market, Netflix has taken a relatively moderate price increase approach, considering the local economic environment and user acceptance.

"Freeloading accounts" are very common among Netflix users. To curb such behavior, Netflix has recently announced stricter measures to restrict account sharing. Users identified as "non-household" members will be charged an additional HK$100 per month. However, Netflix also provides a legitimate plan sharing strategy. Users can choose to add "additional members" in the standard or premium plans, allowing them to legally share viewing with family and friends while controlling costs.

Based on their viewing needs and budget, users can choose from the following Netflix subscription plans:

• Basic Plan (HK$73/month): Provides standard definition (480p) quality, suitable for single-user.
• Standard Plan (HK$88/month): Provides high definition (1080p) quality, supports 2 concurrent users.
• Premium Plan (HK$108/month): Provides 4K ultra-high definition quality, supports 4 concurrent users.

For users who prefer a high-quality viewing experience, the Premium plan may be the better choice. For budget-conscious users, the Basic or Standard plan combined with a legitimate plan sharing strategy can also be a good option.

According to a Bloomberg report, Netflix is considering launching a free ad-supported subscription plan in Asian and European markets. This may bring new options for Hong Kong users, allowing them to access Netflix content for free by watching advertisements, to some extent offsetting the impact of the price increase.